Despite being of Japanese origin, Citizen Watches have crossed cultural barriers and gained worldwide popularity. The brand has always maintained a unique fusion of technology and sophistication in its designs. This aspect of the brand has made it an immensely successful global operator.
About Citizen Watches – origin and company profile
Citizen Watch Company Limited is the core company of a Japanese corporate group based in Tokyo that operates globally. In the beginning, the company was established as Shokosha Watch Research Institute in the year. The name of the brand sprung up with the sale of a pocket watch Citizen in the year. It is one of the world’s largest producers of watches.
Types of Watches
Talking of Citizen Watches, the collection that has created a storm in the US watch market as well as in other countries of the world is the Eco-Drive range of watches. The main aspect of these watches is the solar panel hidden under the face of the watch, which powers these wrist-wears. Some of the rare and discontinued models in Eco-Drive Duo series also feature automatic quartz power source.
The next in vogue are the collectors’ watches from Citizen, which bear the colors and logo of the Blue angels. The watches belong to the Skyhawk line that uses Eco-Drive as its primary source of power. Like the Blue angels, these watches are also characterized by their blue and gold colors. Another notable feature of Citizen Watches is the bracelet bands that use the Deployment Clasp with a Push Button (DCP) as the clasp. Such clasps can also be found in leather bands with the Calibre 8700. However, on fastening the clap, the band seems like a normal leather watchband with eye-hole and link pin.
The main collections offered by Citizen with the number of variations are:
For Men
- Minute repeater perpetual calendar – 3
- Twin date perpetual calendar – 3
- Perpetual calendar – 20
- asymmetric – 2
For Women
- Diamond – 20
- Style – 31
Promaster
- Sky – 4
- Marine – 4
- Land – 4
Apart from these, there is another perpetual calendar named Campanola that is also available in 3 different models.
Other products from Citizen
Apart from watches, Citizen is also has a worldwide market of calculators and small electronic organizers. Besides, non-watch gadgets such as handheld televisions and computer printers have also been marketed under the brand name of Citizen. One of the more recent manufactures of Citizen are CINCOM precision lathe machine tools.
Brand Ambassadors for Citizen
Citizen has an impressive set of brand ambassadors from different fields. These include Paula Creamer, Nicole Vaidisova, Eli Manning, Kevin Pietersen, Matt Kenseth, Chemmy Alcott, and Dion Phaneuf