Some skincare and makeup trends are gaining ground as we move into. The top trends in beauty for have been selected by WGSN’s beauty experts. Sentient’s core mission is to understand the beauty market and help companies innovate in order to stay ahead of the latest beauty trends. After doing our research, here are the Beauty Megatrends of Sentient. These are the latest skincare and makeup trends.
Get Back to the Basics
Modern women have many responsibilities and are often busy. While there is an emphasis on self-care and the importance of taking care of yourself, many women struggle to find the time to do elaborate skincare routines. They prefer to stick to a simple approach. This trend is also supported by a general trend of minimalism. Consumers are choosing simple, but effective formulations that have dermatologist backing. For their minimal packaging and powerful ingredients, brands such as Dr Dennis Gross and Dr Barbara Sturm reflect this sentiment.
Sustainability
Although sustainability was a new concept five years ago, it has become a goal for many skincare brands, even big luxury brands like Chanel or Hermes. Sustainability is often multi-fold. It involves sourcing sustainably and using recycled materials. The Ndeg1 DE CHANEL cream has refillable options and recycled glass. Although Hermes Beauty launched in a little late, it was a thoughtful and measured launch. Creative Director Pierre Hardy designed packaging that is not only beautiful but also refillable and environmentally-friendly. New sustainability efforts are underway in the form pigments and formulas made from waste. Trans-seasonal shades will also be introduced to help reduce stock.
Sensual and uplifting colors
Colors Play a significant role in mood setting. Their ability to support emotional healing and have been extensively studied. Chromotherapy is a treatment that uses color to treat specific mental and physical conditions. Color makeup such as lipsticks and eyeshadows may support chromotherapy. People who are anxious will find soothing shades of blues and greens helpful. While oranges and pinks can be used to energize and lift the mood, they can also help calm anxiety. Sentient’s Color of the Year Radiant pink is a beautiful pink that can be described as a warm hug or sensual touch.
Radiant Pink will be alive in many ways.
A hint color and care Natural-looking makeup with a variety of lightweight textures that offer skin-care benefits. Lip color and Hydration – Hybrid products for lips that act as balms but look like lipstick, maybe with a pearlescent finish. Sensorial eye shadow – Intended to give the just-woke-up-from-a-nap look, a glossy finish awakens and brightens eyes. The radiant skin – Use foundation and blush to create a glowing, healthy, youthful appearance. A nails moment- Create luminous nails with the soft and soothing Radiant Pink shade and golden amber colors from our palette
Hybrid Makeup
Hybrid makeup is designed for consumers with limited time and are aimed at those who have a hard time choosing between traditional and hybrid makeup. Hybrid makeup is more than just a masking of imperfections. Primers, foundations, and concealers now contain potent skincare actives that can protect, moisturize, and even provide anti-aging benefits.
Halal Beauty
Smaller halal brands have been able to gain support from the Muslim community and have enjoyed success. Larger brands have also taken note of this market and have followed their lead. Halal makeup is free from animal by-products and should not contain alcohol. Nika Organic, Australia offers both skincare and makeup. You can find everything you need, from glow-getting serums to vegan blushers and cleansers that do it all, including pigmented lipsticks and vegan mascaras. This market is unique because non-Muslim customers looking for cruelty-free products may also look to halal-certified beauty companies when searching for ethical and sustainable cosmetics.
Male Beauty
Makeup for men has become more than a niche for the effeminate. This is due to the increasing popularity of Korean pop artists and their endorsements for beauty products. As men embrace self-care, masculinity has been redefined. They have started to invest more in their appearance, skincare, and grooming. The BOY de Chanel is a new makeup and skincare brand by luxury brand Chanel. Tom Ford Beauty also follows suit, offering a range of skincare and makeup for men. Men’s makeup focuses on subtle, often imperceptible enhancements of features such as the eyebrows and complexion.
Lip Color
Because of the strict rules regarding mask-wearing during the pandemics, lipsticks have been largely forgotten. However, the demand for long-lasting lip colors is increasing as people realize the benefits of wearing them. Lipsticks are meant to enhance lips. They can also be used for lip hydration. Stila’s Stay All Day range of lipsticks has been expanded to include lip liners, which can further increase the longevity of lip color.